[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"article-razvan-nica-on-top-floor-from-green-label-to-business-performance":3},{"article":4,"tags":19},{"id":5,"title":6,"slug":7,"status":8,"publication_date":9,"picture":10,"content":11,"author":12,"seo_title":13,"seo_description":14,"seo_keywords":15,"category":16,"tags":17},90,"Răzvan Nica on Top Floor: From green label to business performance","razvan-nica-on-top-floor-from-green-label-to-business-performance","published","2026-03-16T09:25:34Z","https:\u002F\u002Fapipy-site.carbontool.com\u002Fmedia\u002Fuploads\u002F2026\u002F03\u002F16\u002F16.03_Article.jpg","\u003Cp class=\"font-claude-response-body\">\u003Cstrong>\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">Răzvan Nica on Top Floor: From green label to business performance\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\"> \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">Green certifications were once a marketing differentiator. Today, they are a consequence of how a project is designed, not a goal in themselves. That shift, gradual and quiet across different segments of the real estate market, is at the heart of a recent conversation with Răzvan Nica, CEO and Founder of BuildGreen, on the Top Floor podcast by Termene.ro. \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\"> \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">In the interview, Răzvan traces the evolution of sustainability in Romanian real estate from 2010 to the present, from a tool used to relaunch projects after the financial crisis, to a genuine performance standard embedded in financing, operations and long-term asset value. \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\"> \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">He also addresses one of the most persistent myths in the market: that sustainability is expensive. His answer is direct and grounded in 15 years of project experience.\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\"> \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">The conversation also touches on where Romania stands relative to Central and Western Europe and what the data on embodied carbon in Bucharest office buildings actually reveals, \u003Cspan style=\"mso-spacerun: yes;\"> \u003C\u002Fspan>a result that may surprise those who assume Western markets always lead on quality.\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\"> \u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Aptos',sans-serif; color: black;\">Watch the full podcast below. \u003C\u002Fspan>\u003Cspan style=\"font-family: 'Apple Color Emoji'; mso-bidi-font-family: 'Apple Color Emoji'; color: black;\">🎙️\u003C\u002Fspan>\u003C\u002Fp>\r\n\u003Cp class=\"font-claude-response-body\">\u003Cspan style=\"font-family: 'Apple Color Emoji'; mso-bidi-font-family: 'Apple Color Emoji'; color: black;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9EpiKbSptsY?t=580s\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fspan>\u003C\u002Fp>","CarbonTool","Răzvan Nica on Decarbonisation and Carbon Tracking","\u003Cp>In the Termene conversation, Răzvan Nica explains why decarbonisation starts with better carbon tracking, efficiency and smarter business decisions.\u003C\u002Fp>",null,1,[18],2,[20,23,26,30,34],{"id":16,"title":21,"slug":22},"Product","policy",{"id":18,"title":24,"slug":25},"Global Warming","global-warming",{"id":27,"title":28,"slug":29},3,"Policy","insights",{"id":31,"title":32,"slug":33},4,"Newsletter","product",{"id":35,"title":36,"slug":37},6,"Events","events",1781037849550]