The Problem with One-Size-Fits-All Metrics

 

No two companies or teams are exactly alike. Sustainability reporting frameworks offer many standard KPIs, but these can’t capture every operational reality or strategic nuance. Industry, business model, and even team goals all shape what really matters to you.

That’s why CarbonTool 2.0 introduces Custom KPIs: a feature that lets you create your own, tailor-made sustainability metrics, so you can track exactly what’s relevant to your business.

 

 

Flexible KPIs for Real-World Needs

 

With Custom KPIs, you’re not limited by predefined options.

• Want to measure carbon intensity per project, per revenue, or per square meter?
• Need a KPI that reflects your unique business mix or internal benchmarks?
• Looking to compare teams, departments, or entities on a like-for-like basis, accounting for the specific quirks of your operations?

You can build KPIs that fit your reality, not someone else’s checklist.

 

 

Example: Comparing Apples to Apples

 

One CarbonTool client needed to benchmark more than 10 business entities based on income, but wanted to exclude business travel from the equation. Why? Because some teams naturally have higher travel emissions, due to more on-site client work that’s central to their business.
With Custom KPIs, they created a metric that tracked emissions per €1,000 income, excluding all business travel, giving a fair, apples-to-apples comparison across the group, and shining a light on true performance differences.

 

 

Easy, Intuitive Formula Builder

 

 

The Custom KPI builder is simple and visual.

 

   • Drag and drop variables (emissions by scope, class, indicator, entity, etc.)

   • Combine, subtract, or filter them to create your logic

   • Instantly see results, with all calculations traced back to their source data

 

Every KPI you build is automatically updated as new data comes in so your insights are always current.

 

Transparent, Auditable, and Actionable

• Every custom metric is fully documented and auditable, ready for dashboards, internal reviews, or stakeholder reports
• No more spreadsheets or manual calculations: everything is structured, automated, and built into your platform
• Measure what matters to your team, prove progress to investors, and connect sustainability to your core business strategy

 

 

Move from Static Reporting to Dynamic Strategy

 

Custom KPIs free you from the limitations of generic metrics. With CarbonTool, you can move beyond box-ticking and start reporting on the drivers that shape your sustainability journey.

 

 

Ready to move beyond spreadsheets?
Try the custom KPI feature in CarbonTool 2.0, request a demo today.